While the materials might be similar, the store’s layout differs from many of Apple’s other locations. “It’s a common palette of materials,” he said, “both old and new.” Like most Apple stores, the Boylston Street location features copious amounts of glass and stainless steel, though Johnson also pointed out that the stone that makes up the floor is the same used in sidewalks in Florence, Italy. “We’re highly confident that we’ve built a store here that is going to have a great environmental impact.”Īpple Stores are designed by a team that is personally overseen by CEO Steve Jobs, so it’s little surprise that the Boston store is constructed largely from the same materials used in Apple’s other retail outlets. And while the large amounts of glass and metal in the store’s construction might present an air-conditioning challenge, Johnson also said that Apple worked hard to utilize natural light where possible to reduce heating costs in the winter. In addition, the store is set up to collect and filter rainwater in order to help rebuild the Back Bay’s water table, an issue that both Johnson and Menino said was important for the city. “You’d kind of want to hang out there, if you could, bring out your lawn chair,” Johnson said.Īpple senior vice president for retail, Ron Johnson, introduced the new store at a media event.
For example, the company planted natural grass on the building’s roof in an effort to provide some greenery in the urban environment. According to Johnson, Apple hopes to attract five different types of customers to its stores-people who live in the area, people who go to school in the area, people who work there, people who play or shop nearby, and tourists who visit.Īpple also made an effort to keep the building environmentally friendly as well.
APPLE SHOP BOSTON MAC
The Boston store is one of 45 that Apple plans to open during its 2008 fiscal year the company also plans brick-and-mortar efforts in Australia, China, and Switzerland.Īpple’s new Boston store is the largest in the US.Īpple executives see the retail stores as a way to get more out of the company’s Mac business. The retail stores brought in $1.45 billion in second-quarter revenue, Apple The company now has 210 stores around the world-183 in the U.S., with 15 in the U.K., seven in Japan, four in Canada, and one in Italy. But in 2008, it’s the largest store in the U.S.”Īpple’s retail efforts have grown considerably since Apple first eyed downtown Boston as a potential site for one of its stores. “If we had opened it in 2005, it would have been a two level store. “If we had opened this store in 2001, it would have been one level,” Johnson said.
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